Founder-led. In practice since 1997. You work directly with Tony Paris, the founder of AppWT — same person from quote to launch. No sales reps. No account managers.
Free Analysis

Social Media Analytics

We track how your posts do, like likes, reach, and sales, and show you the numbers. It's like a report card that tells you which subjects you're acing and which need work.

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What We Find

Common issues our social media analytics analysis uncovers.

The Problem

Ann Arbor companies track likes and followers without understanding which social activities drive website traffic, leads, and sales that actually impact revenue.

Our Solution

AppWT implements analytics connecting social metrics to business outcomes. You invest in platforms and content that generate revenue instead of chasing meaningless engagement numbers.

What Gets Checked

Each platform's own metric definitions applied correctly
Reach, impressions and views kept separate, never summed
Link performance measured at the destination
Audience growth reported alongside engagement rate
Best and worst performing content identified with reasons
Plain-language reporting, not a screenshot dump

Fix Options

Choose the level of remediation that fits your needs.

Social Media Analytics

From $1,497/mo

We track how your posts do, like likes, reach, and sales, and show you the numbers. It's like a report card that tells you which subjects you're acing and which need work.

Frequently Asked Questions

We track how your posts do, like likes, reach, and sales, and show you the numbers. It's like a report card that tells you which subjects you're acing and which need work.

Pricing starts at $1,497/month. All pricing is transparent.

Because reach, impressions and views are defined differently on each platform. Summing them produces a figure that describes nothing.

At the destination, through UTM parameters read in analytics, rather than trusting each platform's own click count.

Get Your Social Media Analytics Report

We will email you a detailed findings report with actionable recommendations.

Michigan Is Our Home Base, Not Our Limit

In practice since 1997 from its Livonia, Michigan headquarters, AppWT serves businesses across the entire United States and travels to clients on request. AppWT also works with clients in Canada, the United Kingdom, Australia, the Netherlands and South Korea. Browse our United States service areas, including Kentucky and Michigan.