Founder-led. In practice since 1997. You work directly with Tony Paris, the founder of AppWT — same person from quote to launch. No sales reps. No account managers.

About Our Social Media Analytics Services

Delivered by AppWT Web & AI Solutions. In practice since 1997.

Who We Are

AppWT Web & AI Solutions (AppWT LLC) is a family-owned, BBB A+ accredited technology company based in Livonia, Michigan. The practice began in 1997, has operated as AppWT since 2005, and has delivered premium web design, custom software, and digital marketing solutions for 29 years.

Led by Tony Paris, our team combines decades of engineering expertise with cutting-edge AI capabilities. We have built, hosted and managed 600+ websites for businesses across Michigan and beyond.

Read Tony Paris's full record at appwt.com/tony-paris/.

Our Social Media Analytics Expertise

Social analytics reveal what content resonates and which efforts drive business results. AppWT implements tracking across platforms measuring engagement rates, follower growth, reach, impressions, and click-throughs. We connect social activity to website traffic, lead generation, and revenue using UTM parameters and conversion tracking. Custom dashboards visualize trends, identify top-performing content, and compare platform effectiveness. Analysis includes audience demographics, optimal posting times, and content format performance. Competitive benchmarking shows how your performance compares to industry standards. Grand Rapids businesses optimize social investments through data showing which platforms, content types, and posting strategies generate actual business outcomes versus vanity metrics.

Our Approach

AppWT implements analytics connecting social metrics to business outcomes. You invest in platforms and content that generate revenue instead of chasing meaningless engagement numbers.

Why Choose AppWT

29 Years of Practice

Family-owned, in practice since 1997. We have seen every trend come and go and know what actually works.

BBB A+ Accredited

Verified trust. Rated 5.0 on Google across 36 reviews.

Transparent Pricing

Under promise, over deliver. No hidden fees, no surprises. What you see is what you get.

Michigan-Headquartered Team

Headquartered in Livonia, Michigan, and serving clients across the United States and worldwide.

Ready to Work Together?

Schedule a free consultation to discuss your social media analytics needs.

Schedule Free Consultation

Michigan Is Our Home Base, Not Our Limit

In practice since 1997 from its Livonia, Michigan headquarters, AppWT serves businesses across the entire United States and travels to clients on request. AppWT also works with clients in Canada, the United Kingdom, Australia, the Netherlands and South Korea. Browse our United States service areas, including Kentucky and Michigan.