Founder-Led Since 1997 You work directly with Tony Paris, the founder of AppWT — same person from quote to launch. No sales reps. No account managers.

About Our Social Media Analytics Services

Delivered by AppWT Web & AI Solutions — Michigan's trusted web & AI agency since 1997.

Who We Are

AppWT Web & AI Solutions (AppWT LLC) is a family-owned, BBB A+ accredited technology company based in Livonia, Michigan. Founded in 1997, we have been delivering premium web design, custom software, and digital marketing solutions for 30 years.

Led by Tony Paris, our team combines decades of engineering expertise with cutting-edge AI capabilities. We have completed 23,762+ projects for 9,536+ clients across Michigan and beyond.

Our Social Media Analytics Expertise

Social analytics reveal what content resonates and which efforts drive business results. AppWT implements tracking across platforms measuring engagement rates, follower growth, reach, impressions, and click-throughs. We connect social activity to website traffic, lead generation, and revenue using UTM parameters and conversion tracking. Custom dashboards visualize trends, identify top-performing content, and compare platform effectiveness. Analysis includes audience demographics, optimal posting times, and content format performance. Competitive benchmarking shows how your performance compares to industry standards. Grand Rapids businesses optimize social investments through data showing which platforms, content types, and posting strategies generate actual business outcomes versus vanity metrics.

Our Approach

AppWT implements analytics connecting social metrics to business outcomes. You invest in platforms and content that generate revenue instead of chasing meaningless engagement numbers.

Why Choose AppWT

30 Years of Excellence

Family-owned since 1997. We have seen every trend come and go and know what actually works.

BBB A+ Accredited

Verified trust. 62+ five-star reviews across Google, Clutch, and Yelp.

Transparent Pricing

Under promise, over deliver. No hidden fees, no surprises. What you see is what you get.

Michigan-Based Team

Proudly headquartered in Livonia. We serve Michigan businesses and clients worldwide.

Ready to Work Together?

Schedule a free consultation to discuss your social media analytics needs.

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